The JP4 Foundation
Deliverables: Design strategy and map | Prototype | Presentation
Methods: Know, don’t know, assume | Stakeholder interview | Deep dive research | Journey mapping | Prototyping
Tools: Figma | Notion | iMovie
JP4’s goal is to provide kids with the tools to form healthy relationships, healthy diets, and healthy bodies. Our goal was to find out how we can increase donation amounts and secure new donors to help JP4 fund this mission.
My Role: UX Researcher | Writer | Designer
What went down:
I worked on a team to develop a multi-touchpoint strategy to engage donors of JP4. Through deep-dive research and a stakeholder interview, we developed a strategy map and each produced a new touchpoint for the organization.
What came up:
We found the most opportunity in outreach efforts to donors through consistent marketing materials, annual reporting, grant acquisition and a revised donation page.
Problem
JP4 is essentially a company of one and does not have the bandwidth to create multi-touch point design strategies to encourage donations.
Solution
Provide JP4 with tangible, ready-to-go design strategies that will increase donation amounts and involve new donors so they can provide more after school programming and reach more kids who need support.
Executive Director Jeff Huth leading JP4 programming
PROJECT OVERVIEW
Phase: Identify, Prototype, Evaluate
Design Strategy
Formed through deep-dive research and stakeholder interviews, a guiding strategy statement was used to focus on the problem throughout this project.
Definitions
Involved and informed: Donors should feel like they are a part of something good and they should know the details of where money is going
Donate confidently: Donors should not second guess their decision about a donation which will make a recurring donation less likely.
Transparency and Reach: JP4 should be as transpicuous as possible about their programming and funding to reassure donors that their money is being put to good use.
Phase: Identify
Primary User Group - Donors
Diane’s biggest hesitation when it comes to donating money is not knowing whether her money is going towards administrative costs vs. directly helping the kids.
Robert manages funds at a large corporation and needs to make sure the mission of a donation recipient is clear and that it aligns with his company’s values.
Individual Donor
Corporate Donor
Phase: Identify
Strategy Map
The phases of this journey include discover, research, decide, commit, take action, confirm, share, and sustain. Each of these phases corresponds with the actions that a user takes when donating to JP4 and documents the touch-points that they may interact with when completing these actions.
Key Pain-points
Lack of consistent and specific fundraising documents for outreach
No publicly visible metrics to show how JP4 is using funding
Uninspiring donation page
Untapped grant money
Phase: Evaluate
Solutions
Being transparent as to how JP4 is using their funding will reassure current donors that their money is being put to good use.
One Pager Flier
A long term goal for JP4 is to have a brick and mortar location. As a preliminary step toward that goal, I created fundraiser-specific one page summaries that can help facilitate the process. The deliverables provide visual consistency and will serve as a template for other campaigns JP4 might want to run in the future. JP4 uses Canva to create their marketing materials which is where the templates were created to avoid any barriers when content needs to change. Two other fliers were created for this project which you can see here.
Donation Page Revamp
JP4 has a donation page on their website but we found a way to optimize it by adding features that:
Include a compelling “why”
Offer different payment options
Provide social proof
Provide multiple ways to get involved
Include a picture that visualizes the mission
Disclosure of how funds are used
Offer a “share” option
Annual Report Template
An annual report that JP4 can add to their website and send out to donors will provide reassurance and inspire continual giving. A yearly overview will inspire new donors by giving them a preview into the good work that JP4 is already doing.
*While the concept of the annual report was a group effort, the final deliverable was completed by Connor Squires
Grant Proposal Resources and Template
The daunting grant application process has blocked JP4’s access to it thus far. A packaged, digestible set of materials to help you navigate through the steps of the process. The package incudes:
a grant proposal resource library, where links to helpful sites and other resources can be compiled and organized for continued use,
an outline of the eight essential steps to writing a grant proposal, and
A template that can be edited to your specifications and used again and again.
*The concept and execution of this deliverable was completed by Keira Gatta
Phase: Prototype
Summary
Designing a strategy to increase donations for a small nonprofit involves providing re-usable templates that can be used to promote goal-specific fundraising, show donors how their money is put to use and facilitate the grant writing process. These templates allow JP4 to implement the strategy right away. The re-designed donation page will require the involvement of their marketing team but we believe will increase donations amounts through the website.
